For as long as I can remember, I have always loved creating things with my hands. Creativity was my outlet to express myself and still is to this day. In middle school, I learned that I could make it my career to be creative and dreamed of going to university to become a fashion designer. That dream came to fruition when I was accepted into the fashion design program at my local university! I started an Etsy site two years into university selling hairbows that I crafted myself. With school picking up with my double major (Fashion Design and French), my brand Coconut’s went to the back burner. My final two years of university taught me plenty of life lessons and more about the fashion industry, eCommerce and how to run your own business. In my final semester of university, I created a business plan for my French major. This project was created for the average Parisian woman and consisted of athleisure wear. With having graduated university and having this business plan in hand, I decided to gear it towards re-vamping my brand!
I now present to you, with months of hard work and dedication,
DAHI
Our mission is;
“To inspire women to adopt these words in their lives to create a community of support:
Dévotion (Devotion)
Amour (Love/Admiration)
Harmonie (Harmony)
Inspiration (Inspiration)”
After working in retail for almost a decade, I have worked with many women who are not as confident as others when buying clothing and accessories. There seems to be a stigma that makes some women feel like they cannot purchase certain items because it might seem “childish” or “for the younger generations”. Our vision is to create a place for women (and men) where they can get inspiration and create their own garments without judgment from others.